Your Guide to Building a Sustainable Speaking Career -
No Fame Required
by Michael Port | Andrew Davis
THE TRAILER
You Don't Get Keynotes
You Earn Them
You've been told to build your personal brand. Start that podcast. Write that book. Expand your LinkedIn presence. Build an excellent speaker website and market yourself as a professional speaker.
This advice isn't wrong - all of those things might help you get one gig.
None of those things will guarantee you get the next gig.
ABOUT THE BOOK
The Formula For a Sustainable
Speaking Career
Being a referable speaker is the best way to explain the meteoric rise of a previously unknown keynoter, or the longevity of the speaker who does a hundred keynotes a year, every year, for a decade.
It’s the simple reason one free webinar can result in ten
paid virtual keynotes.
It’s the only way to understand how a speaker can transform a keynote speech into a bestseller, or why some speakers find themselves stuck in small breakout rooms at big events while they wish they were on the mainstage.
It’s the reason some speakers command fees five times what others in the same area of expertise receive, while still others plateau at the same rate for years.
To be a referable speaker—using the gigs you get to get the gigs you want—requires that you craft a referable speech, a keynote-caliber session that reliably delivers new inquiries to speak at other events.
Do this, and you, too, will become a referable speaker.
THE WEBINAR
How Professional Speakers Turn One Gig Into One Dozen
There are hundreds of ways you can make your speech better, and dozens of ways that you can make yourself more marketable. We’ve chosen to focus on the tools that will have the greatest impact on how an audience experiences your speech and on your referability—because referability is the hallmark of the professional speaker.
You no longer have to make choices about your speaking career based on arbitrary guesses or unsophisticated advice. We don't promise it will be easy, but we can certainly promise that it’ll be worth it.
You have what it takes to be a referable speaker.
RESOURCES
The Resources We Promised
Maybe you're here because you've already read The Referable Speaker and you're looking for access to the resources we mentioned in the book.
We're also already working on the second edition of The Referable Speaker.
So, if you have a question, a comment, an idea, or even a complaint - we want to hear it. Please, feel free to send in your suggestions using the form at the very bottom of this page.
We can't wait to hear from you.
Enjoy the quest.
THE 7-STEP REHEARSAL PROCESS
How to Rehearse a Brand New Keynote
Rehearsing is hard and messy. Most of the choices you make in rehearsal don’t work the first time you try them, or the second, third, or even the fourth time. Sometimes it takes four weeks or more of daily work on one bit before it starts to take shape.
But, if you're working on a brand new speech, let Amy Port walk you through a proven 7-step process for rehearsing and performing your visionary keynote.
THE 5-MINUTE METHOD
How to Refine an Existing Speech
How do you rehearse if you’re already delivering a speech?
Since a speech is never “done,” you can continually iterate. Not thirty seconds at a time, but major pieces of the entire speech. Let us introduce you to the 5-Minute Method.
VIRTUAL EVENTS
Re-Thinking Virtual Events
Virtual events are here to stay, and they can be a fantastic opportunity to generate 'virtual' stageside leads for in-person events.
But what makes an engaging virtual event?
Watch Andrew Davis' five-part video series to find out.
We Can't Wait to Hear From You
We're also already working on the second edition of The Referable Speaker.
So, if you have a question, a comment, an idea, or even a complaint - we want to hear it.
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